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The “hero’s journey” narrative (spoiler alert) he related to me in a long-distance conversation—he on the phone at home in Switzerland, me in London, as things go these days. He also sent over an Oculus V.R. headset to view a separately recorded Balenciaga fashion show experience for clothes-y professionals to get our heads around. But before plunging into the main journey—the free game which can be accessed on every device—there’s one much bigger point to compute as we take all this in. Balenciaga has now transitioned to a leadership position as a multi-platform media entity, agilely flipping between digital and physical platforms to sell tangible clothes up to the haute, and down to the street, with Gvasalia at the controls.And that’s what a successful modern fashion powerhouse looks like today—if there’s someone with a knife-like socially insightful intelligence like Gvasalia’s, and a big budget in play. Being able to get game design in his sights has been an opportunity in waiting, not some theoretical future. “Today’s customer does gaming. It’s an important luxury customer base. They project so much onto their character. It’s a parallel world.”
Is there a future in more Balenciaga video games—maybe a shoppable one? “I would like to further explore it. I see a lot of potential in merging fashion with games, and in-game shopping is certainly the tool to be considered in the near future.” For now, though, he’s also spending his time reveling in the novelty of designing at completely the opposite end of the spectrum—the first haute couture Balenciaga collection that he’ll be presenting, when the time is right, in a physical show next summer. “I love it so much. We have time to do it, and with the craftsmanship we can use—it can be with Lesage embroidery or high-tech people from California. The sky’s the limit,” he laughs. “Every time I go into that studio, it’s like Christmas every day.”
“I don’t know where we’re going,” said Olivier Rousteing before the scheduled streaming of this show, “but I do know that we are going somewhere. The point is not the destination but the actual going—the journey, the leaving, and the escape.”Rousteing was talking about this show’s format and the collection in it. Like any truly tuned-in fashion proposal, however, his message harmonized with a wider truth: The 12 months behind us have made the prospect of carefree travel seem deliriously enticing. In Australia and Taiwan, airlines have even been running sold-out “flights to nowhere”—round trips taken just for the thrill of it.Shot in a cavernous hangar at Charles de Gaulle Airport in and around a recently underused Air France 777, Rousteing’s film and collection served to whet the appetite even more for imminent escape. Witty accessories included neck-pillow earrings and handbags, paper-plane suitcase charms, and working compass pendants. “They point you in four directions: to Balmain, to your lover, to a bar, or home,” he said.On our Zoom, Rousteing said he had been inspired in part by Pierre Balmain’s postwar travels (also on Air France), first in 1947 to Sydney to launch a collection and later to New York in the company of his friend Gertrude Stein. “She was a great writer and a great feminist, and she took him to discover America. I love the fact that he wanted to see the world and not just stay stuck in one place,” said Rousteing.
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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