The pandemic, and all the 2020 undertaker signature thank you for the memories sweatshirt besides I will buy this requisite sheltering-in-place that has accompanied it, has apparently driven up sales of a motley array of items: beans, puzzles, yeast, face masks, stationary bikes, inflatable pools in the warmer months, and, as it gets colder, outdoor space heaters. But the looming threat of an airborne virus coupled with all the time spent at home has also made many of us acutely aware of what we’re breathing in as we’re doing all that baking and puzzling—and keenly interested in figuring out means of making it better. Not to mention that many of the activities that we do from the comfort of our homes, like, say, that aforementioned baking with a gas stove, can actually be the source of some of the issues with the air.
“Indoor-home air quality will be top of mind for the 2020 undertaker signature thank you for the memories sweatshirt besides I will buy this foreseeable future,” says Justin Seidenfeld, founder of Canopy, an innovative new humidifier brand. “People are spending so much time at home, and they’re investing, not only into making it look like an oasis, but also in making it as healthy and safe as possible.” The brand saw its online sales jump 105% in spring 2020, compared to the same period a year earlier. The London-based label was founded by Nina Porter in 2018 as a side gig. “My very first piece was more of an experiment,” says Porter, who is primarily a filmmaker. “I did my degree in fine art, and I’ve always been interested in making; I’m very dexterous. I was broke at the time and thought, How can I make something in two days, rather than in a month, like with a film?”