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The brand’s philanthropic goals reflect the moment’s mood. “We’re in a year where people have seen the cracks in our world. They’ve looked through them to glimpse that new and brighter world that lies ahead,” says Welch. “You see it with the rise in activism, the movement for racial equality, and the way everyone has become so engaged. People want change across the board, but there are still mountains in the way. We’ve been chipping away at those obstacles gradually, but with Period, what we’re trying to do is bring the dynamite and clear the way for a better future.”
There are few garments as polarizing as the skinny jean. On TikTok, Gen Z is saying that pin-thin denim is officially out of style—yet many millennials, who grew up with the trend in the aughts, still have a strong love for them. Personally, I am reminded of wearing skinny jeans in high school in the late 2000s, when they had a huge moment. I would quite literally squeeze myself into women’s jeans—the tighter, the better!—and modeled my entire jean wardrobe after the styles worn by stars like Nicole Richie and Lindsay Lohan.
With that in mind, Welch began to outline her priorities for the brand: creating a product that was good for the environment, easy to care for, and, most of all, affordable. “You can’t change things if you aren’t affordable for everyone,” she explains. “That’s why we charge $12. We decided to make less money and keep things simple and usable.” The fight for increased access has led Welch and her team to connect with organizations fighting to create menstrual equity for people from all walks of life. “We’re mission based, and our goal is really to get with FEMA and foundations that are getting [supplies] out to people who truly need them,” says Welch. “We’ve just signed a deal with New York State, where our underwear is going to be given at clean-needle sites, and we’re beginning to work with schools as well. Getting the product out there [through donations] is part of our business model.”
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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