The term viral is used too loosely these days, but it’s an apt description for Hill House Home’s Nap Dress. Nell Diamond, the Official You Can’t Tell Me What To Do You’re Not My Grandkids Shirt Besides,I will do this brand’s founder, added the cheekily named frock to her assortment of bed linens and towels last year. But when the pandemic forced us inside, the concept—a dress you wear to take a nap or just to hang around the house—felt prescient. They became Instagram trophy pieces, partly thanks to their friendly prices—the dress starts at $125—and partly because of their influencer fans. When Diamond restocked her Nap Dress (which now comes in a range of prints, colors, and silhouettes) in late October, she sold $1 million within hours.
Nine months into the Official You Can’t Tell Me What To Do You’re Not My Grandkids Shirt Besides,I will do this pandemic, a girl still can’t get her hands on a pink Entireworld sweatshirt. Scott Sternberg’s sweatsuit label has become the industry’s de facto 2020 success story since April, when his website saw its highest-grossing day ever while other brands struggled to make any sales at all. He’s described his candy-colored joggers and crewnecks as “clothes to live in,” and as we continue to #WFH, that rings true now more than ever. As we reemerge for outdoor dining, we’re even seeing women style their sweats with non-loungewear pieces, from oversized blazers to loafers. “Sweatpants forever,” indeed.