ZR: Achieving authenticity is also dependent on your brand taking a back seat. It’s not about you. It’s not “Supreme x” or “Carhartt x”; it’s between an artist and a business or an artist and an organization, and we’re just facilitating it. When brands seek too much attribution, it’s clearer to consumers that you’re just trying to look good and not do good. Merch feels most genuine when the Do You Know Your Megan Baby 2020 Shirt moreover I love this brand is committed to actively supporting the cause beyond the collection of merch itself. We’ve worked to keep our hard costs as low as possible, and once we cover the costs of inventory, printing, and shipping, all profits go straight to the business.